Sustainable Marketing Systems
Sustainable Marketing Systems
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Descripción
In June 5-8, 2006, the author joined an eccentric multinational group of marketing thinkers gathered in Queenstown, New Zealand, to convene a conference under the title Macromarketing the Future of Marketing? The general concern that was more or less shared by everyone present centered on the issue of re-introducing the macro-level thought into the marketing discipline on a broad basis. Professor Robert Nason (2006) resoundingly reinforced this in his introductory panel speech
Detalles
| Autor(es): |
Djavlonbek Kadirov |
| Año: | 2010 |
| Páginas: | 204 |
| Lenguaje: | Inglés |
| Tamaño: | 2.35 MB |
| Categoría: | Marketing |
| Etiquetas: | Marketing Publicidad |
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