Libros UCLV { BETA }

Sustainable Marketing Systems

In June 5-8, 2006, the author joined an eccentric multinational group of marketing thinkers gathered in Queenstown, New Zealand, to convene a conference under the title Macromarketing the Future of Marketing? The general concern that was more or less shared by everyone present centered on the issue of re-introducing the macro-level thought into the marketing discipline on a broad basis. Professor Robert Nason (2006) resoundingly reinforced this in his introductory panel speech