Libros UCLV { BETA }

Bootstrap Tutorial

Twitter Bootstrap is the most popular front end frameworks currently. It is sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development. It uses HTML, CSS and Javascript. This tutorial will teach you basics of Bootstrap Framework using which you can create web projects with ease. Tutorial is divided into sections such as Bootstrap Basic Structure, Bootstrap CSS, Bootstrap Layout Components and Bootstrap Plugins. Each of these sections contain related topics with simple and useful examples.

Bootstrap for Rails

Howdy! So, you want to learn Bootstrap and its awesomeness and implement it in a Rails project? I think you made the right choice by selecting this book. Web designing is not everyone’s cup of tea. I have seen many experienced web developers who are extremely poor at web designing. They have the ability to make the most powerful applications, but lack the skills to create a decent looking website. On the other hand, there’s a sudden rise in the popularity of CSS and JavaScript frontend frameworks. These frameworks let the users create popular CSS and JavaScript components, such as drop-down menus, responsive menus, a proper grid system to structure websites, and so on easily without having any knowledge about CSS and JavaScript coding. Bootstrap, being one of the pioneers in the book, provides many prestyled CSS components that come ready to be used. You simply need to know the appropriate HTML files to use these frontend frameworks. This book will help you understand what Bootstrap is, and how it can be used in a Rails environment. It will guide you through various CSS and JavaScript components of Bootstrap via many practical examples. If you are a Sass developer, this book will help you identify various Sass variables to customize Bootstrap. I hope you have fun reading this book!

Extjs

Ext JS 4 is Sencha's latest JavaScript framework for developing cross-platform web applications. Built upon web standards, Ext JS provides a comprehensive library of user interface widgets and data manipulation classes to turbo-charge your application's development. Ext JS 4 builds on Ext JS 3, introducing a number of new widgets and features including the popular MVC architecture, easily customizable themes, and plugin-free charting. This book works through the framework from the fundamentals to advanced features and application design. More than 110 detailed and practical recipes demonstrate all of the key widgets and features the framework has to offer. With this book, and the Ext JS framework, you will learn how to develop truly interactive and responsive web applications. Starting with the framework fundamentals, you will work through all of the widgets and features the framework has to offer, finishing with extensive coverage of application design and code structure. Over 110 practical and detailed recipes describe how to create and work with forms, grids, data views, and charts. You will also learn about the best practices for structuring and designing your application and how to deal with storing and manipulating data. The cookbook structure is such that you may read the recipes in any order. The Ext JS 4 Web Application Development Cookbook will provide you with the knowledge to create interactive and responsive web applications, using real-life examples.

Mastering Search Engine Optimization

Since web searchers are free to use any of the many available search engines to find what they are seeking, the burden is on the search engines to develop a relevant, fast, and fresh search experience. For the most part, search engines accomplish this by being perceived as having the most relevant results and delivering them the fastest, as users will go to the search engine they think will get them the answers they want in the least amount of time. As a result, search engines invest a tremendous amount of time, energy, and capital in improving their relevance. This includes performing extensive studies of user responses to their search results, comparing their results against those of other search engines, conducting eye-tracking and click-through rate studies (discussed later in this chapter), and constructing PR and marketing campaigns. Search engines generate revenue primarily through paid advertising. The great majority of this revenue comes from a pay-per-click (or cost-per-click) model, in which the advertisers pay only for users who click on their ads. Because the search engines’ success depends so greatly on the relevance of their search results, manipulations of search engine rankings that result in non-relevant results (generally referred to as spam) are dealt with very seriously. Each major search engine employs a team of people who focus solely on finding and eliminating spam from their search results (generally referred to as “web spam” teams). This matters to SEO professionals because they need to be careful that the tactics they employ will not be considered spam by the search engines, as this would carry the risk of resulting in penalties for the websites they work on.

SEO Search Engine Optimization Bible

Welcome to the Search Engine Optimization Bible. Search engine optimization has come to mean a lot of things to a lot of different people. In the strictest sense, SEO is about the on-page and off-page design strategies you can use to improve your search engine ranking. This usually means tweaking your web site, using design elements and content. And in most cases, it also means spending no money at all. SEM, or Search Engine Marketing, is not just SEO. More accurately, SEM includes PPC or pay-perclick advertising. Search engine marketing is about doing whatever you need to do to ensure that your web site ranks as high as possible in search engine results. This means not only that you make the needed changes to your web-site design, but that you also employ other tactics, like using a paid advertising program or investing in content strategies. I lump them all into one category. The ultimate goal of SEM is to bring more people to your web site. And you can do that by improving your search engines results. You can also do that by taking advantage of a growing phenomenon on the Web, social media. Social media is a viral form of sharing information on the Web. You might think of it as a more sophisticated method of sharing your favorites or information that you think will interest other people. And using social media to improve the traffic to your web site is called Social Media Marketing, or SMM. I vote we do away with the alphabet soup completely. All these marketing efforts have one thing in common: reaching your target audience. And today anyone who is not an SEO purist places all these marketing methods under the SEM umbrella. All of them are methods for optimizing your web site for the audience that you’re trying to reach. And as social media grow in popularity, they’re going to be affected by and included in search engine results as well. Every now and then, you need to step away from the crowd and stop doing what everyone else is doing. In SEO, stepping out alone is usually rewarded with better traffic results. Everyone is doing the same thing. And that doesn’t mean that you shouldn’t. What it means is that you should do the same thing in a different way. And that’s where the Search Engine Optimization Bible comes in.

search engine optimization (SEO)

I was compelled to write SEO Warrior for many reasons. Every day, thousands of sites are born in the hopes of making it big. Most of them will fail before achieving their goals. Many site owners create their sites blindly, without conducting proper research. Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. Although this approach might work for some sites, it is hardly the case for popular and successful sites. The goal of SEO Warrior is to make you, the website owner, successful!

WordPress Search Engine Optimization Second Edition

WordPress is a powerful and effective open source web publishing platform that enables anyone, regardless of computer skills, to create and maintain a world-class website. Millions of people worldwide have adopted WordPress, and its popularity continues to increase. In February 2011, WordPress.org reported over 32.5 million downloads of WordPress version 3.0. When you combine all the WordPress users that haven't yet upgraded, it's obvious that WordPress is firmly established as one of the most popular web publishing platforms. Its popularity is well-deserved. WordPress is easy to use, fun, efficient, and, as we will learn in this book, creates search engine-friendly websites. This book offers a practical, hands-on approach to installing, building, and optimizing a WordPress blog or website in a way that search engines will love. We'll unlock the hidden and not-so-hidden elements that search engines look for when they return search results for their visitors. We'll also look at a wide range of new ways to market your website or blog through secondary channels such as video sites and social media, and we'll learn that WordPress is particularly well-suited for extension into these other channels.

Django

Our aim in writing this book is to write down all of the unwritten tips, tricks, and common practices that we’ve learned over the years while working with Django. While writing, we’ve thought of ourselves as scribes, taking the various things that people assume are common knowledge and recording them with simple examples. Like the official Django documentation, this book covers how to do things in Django, illustrating various scenarios with code examples. Unlike the Django documentation, this book recommends particular coding styles, patterns, and library choices. While core Django developers may agree with some or many of these choices, keep in mind that many of our recommendations are just that: personal recommendations formed after years of working with Django.

Obra que pretende dotar a desarrolladores, administradores de servidor, webmasters, creadores de contenidos y responsables de sitios web, de conocimientos técnicos que favorecen el posicionamiento de los sitios durantre el proceso de indexación en los motores de búsqueda.

JavaScript avanzado

JavaScript es un lenguaje de script de amplio uso en la web, y con las nuevas tendencias de aplicaciones de cliente se está convirtiendo en el lenguaje de programación. En los últimos años el lenguaje se ha utilizado en otros contextos como el framework Node.js que permite escribir código de servidor. Dentro del mundo de la programación, JavaScript tiene mala fama. Gran parte se debe a que se trata de un lenguaje débilmente tipado, que permite usar variables sin declarar y al tratarse de un lenguaje interpretado, no hay compilador que te diga que hay algo erróneo en tu programa. Realmente JavaScript ofrece mucha flexibilidad y las malas críticas vienen más por el desconocimiento del lenguaje que por defectos del mismo.