Libros UCLV { BETA }

WordPress Search Engine Optimization Second Edition

WordPress is a powerful and effective open source web publishing platform that enables anyone, regardless of computer skills, to create and maintain a world-class website. Millions of people worldwide have adopted WordPress, and its popularity continues to increase. In February 2011, WordPress.org reported over 32.5 million downloads of WordPress version 3.0. When you combine all the WordPress users that haven't yet upgraded, it's obvious that WordPress is firmly established as one of the most popular web publishing platforms. Its popularity is well-deserved. WordPress is easy to use, fun, efficient, and, as we will learn in this book, creates search engine-friendly websites. This book offers a practical, hands-on approach to installing, building, and optimizing a WordPress blog or website in a way that search engines will love. We'll unlock the hidden and not-so-hidden elements that search engines look for when they return search results for their visitors. We'll also look at a wide range of new ways to market your website or blog through secondary channels such as video sites and social media, and we'll learn that WordPress is particularly well-suited for extension into these other channels.