Libros UCLV { BETA }

Auditing Markets, Products, and Marketing Plans

Many marketing management books only define marketing and provide termi- nology definitions. The AMA Marketing Toolbox has a different purpose. This series will guide you in analyzing and articulating marketing data and applying it to real-world marketing actions. Definitions are included to form the basis for effective marketing management. The narrative aspects of these books describe the components of marketing processes. These books define the relationships between the processes and explain how they all work together. They also supply sample formats to help you create sophisticated marketing documents from your data.