The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience

Descripción

teve Jobs is the most captivating communicator on the world stage. No one else comes close. A Jobs presenta- tion unleashes a rush of dopamine into the brains of his audience. Some people go to great lengths to get this hit, even spending the night in freezing temperatures to ensure the best seat at one of his speeches. When they don’t get that buzz, they go through withdrawals. How else do you explain the fact that some fans threatened to protest Jobs’s absence from a conference he had keynoted for years? That’s what happened when Apple announced that Jobs would not deliver his tradi- tional keynote presentation at Macworld Expo in 2009. Be forewarned --if you pick up this book, your presentations will never be the same again.

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